ASO tactics. What you need to do to promote your app on app stores
How do you attract more users and boost your app's downloads simply by taking screenshots and putting them on your app page in the App Store or Google Play?
There are three components of an app’s ‘definition’: its Name, its Description in the marketplace, and Screenshots. We've put together a guide on how to be successful on the App Store and Google Play
Some exact way you can improve your app's visibility with ASO without having to hire ASO specialists
Simple steps that you can take to get your app featured on the App Store.
4 tips to come up with the right app title for App Store
Marketing tactics you don't want to miss
Learn how Facebook SDK can help you market and promote your app without spending much money and resources
Paid marketing pricing structures breakdown and an overview of the popular paid user acquisition, app monetization and ad benchmarking services.
The mobile app market is a challenging environment. Year over year it becomes more difficult to stand out...
Getting to know AARRR, KPIs and other metrics to engage and retain users
The world of the mobile industry seems to be getting more and more obsessed with engagement. Increase i...
Building an app is just the initial step in implementing a business idea. After releasing a product to th...
Comparing five registration types across four Pirate metrics: Activation, Referral, Retention, and Engagement
There are over 2 billion people in the world who use social media networks and this number is constantly ...
This article explains how social media marketing metrics (social reach, customer sentiment and user demographics) can help you with your mobile app marketing campaign.
Success and failure. And what they can teach us about mobile app marketing
Dating startups need to have a sufficient user base at the very launch. Our tips on how to position your dating app, promote it, get your first 5 thousand users and keep the user base growing
If you’re the founder of a mobile startup, there’s a good chance you’re going to fail. According to ...
Four amazing marketing strategies that brought Slack, Powered Now, Instacart, and Yik Yak mobile apps to success.
This article teaches important lessons that will prevent your startup from failing
There are five important things in mobile app design that you need to pay most attention to if you want to win the competition in 2016
What strategies did Lyft, Runkeeper, and Taco Bell use to spread on social media?
Tinder, Hinge, Grindr, Pure, Her. How did these dating apps become so popular? What do they all have in common? The answers are here.
It's impossible to develop an app that people will use without understanding your target audience, getting user feedback and testing
The success of any consumer oriented product fully depends on its customers, and mobile apps are no exc...
To build an app for youth, you need to be them, or at least know what millennials need. We've done the heavy lifting for you. Check out 5 things you can use to appeal to young generation
How to conduct a successful A/B testing for your app, app store page, and landing page: theory, tips, and real-life cases.
Learn how to develop brand voice and start communicating with your users
How do you increase retention rate for your app users? These 3 types of push notifications can help
4 ways to develop a brand voice. How do MailChimp, HipMunk and Vocabulary.com deal with in-app communication?
Use these tips to conduct market research and validate your ideas
We described the steps a mobile startup has to go through to achieve success, from finding a product/market fit to keeping the growth rate and monetizing.
This article explains how to use Product/Market Fit Canvas in your app development
The article talks about conducting your competitor's app audit and how to use it to your benefit